Creating your own website is the first step towards making a successful business, and since there are almost two billion sites in the world, you need to do everything you can to stay attractive to your audience. We all know that we need to provide great content, that we need to be user-friendly, and that we need to do all the proper social media marketing, but what happens with the design? When we first create our platform, we put so much thought into the look of it, and we feel like we waste all the perfect ideas we’ve had for the opening of the platform.
Well, once you find the best design, you should know that your job here is not done. If you’ve noticed some of the most popular sites in the world, they usually change the overall look of their platforms. In this article, we are going to give you more information on how often you should redesign your website, and how that is going to affect your overall success in this hugely competitive market.
Why should you do this?
Before we talk about the time and how often you should do this, let’s first talk about the whys, and how the redesign is going to help you with your goal.
Well, there are many reasons why you should have this practice, and the first one is that so you bring a breath of fresh air into your online working space. We all need some changes in our lives, and we don’t want to look at the same things over and over again. No matter how good your site looks right now, you should not let yourself, your employees, and your viewers to get bored with it. Yes, being consistent is important, but being boring is the worst thing that you could do for your platform.
You never want to make your clients feel like they are encountering the same things and the same look, and you don’t want them to go to your competitors just because they feel like there is nothing fresh or new that you can offer.
Know that the trends are constantly changing, and even though you don’t have to follow every trend that appears on the market, sometimes there are new things that are available that literally change the world and how we perceive things. You don’t want to miss out on being trendy and modern, and you don’t want your clients to feel like they are stuck with a vintage project that provides nothing new and exciting.
In addition to this, the statistic has shown that when you do the redesign you are more likely to generate more leads, to get new people to open your site, and you are more likely to get returning audience. All of these things will affect your ultimate profits, and if you can earn more money off of this platform, you should not avoid it.
Note that the redesign is not only done just to change the overall look of the platform, but also the functionality. Most often than not, we implement new things, features, and even tabs, and sometimes the site can start looking too crowded. You want your clients to be able to find their way around your platform with ease, and you don’t want to lose customers just because they weren’t able to find the thing they are looking for.
How often you should do it?
Now that you know more about the main reasons why you should change the look of your platform, let’s talk about how often you should do it.
On websites like CSMEMarketing.co.th, you can see that the changes, as we mentioned before, are not just changing the theme, but also the overall feel and functionality of the site, and with the right service, you can do much more than just generate new leads.
Remember that you can do subtle changes once in a while instead of changing the whole look of the platform, and this is usually done at specific times of the year. For example, when it is Christmas time, you can implement new features and widgets that will make your site look more festive. On the same note, you can do that for Valentine’s Day, for summer events, or any traditional happening that is in your country. Note that these changes can also be done for Easter or any other holiday.
When it comes to the grand changes and a complete redesign, experts suggest that most business sites should do these changes at least once every two to three years. Know that if you want, you can do it once per year, but it is not recommended since your clients are going to need time to get used to the new features, and you don’t want to confuse them too often.
The best way to know if it is time to do this or if you can wait a few more months is to follow your audience. See if you are getting as many views as you did before, see how long your clients are staying on your site, and don’t forget to read critics and praising words. Don’t be afraid to ask your audience and see if they would like to see the changes.
Note that when you choose to redesign your website, you need to pay attention to functionality, and remember that even if you find the best possible theme money could buy, if your site ends up looking too complicated or if your customers cannot find their way around it, you’ve done this to no avail.
If you are not sure what you need to do, or how to do it, no matter if we are talking about the overall look or just the content you are producing, you can always collaborate with a professional service. The experts can give you advice on what you need to change depending on your traffic, how to do it, and how to stay true to your goal.
Lastly, when doing the redesign, you don’t have to change every single thing. Remember that redesign does not mean changing the logo or the official colors of the platform, but if you want to, you can do that as well. Don’t forget to continue following your initial idea, but don’t be afraid to experiment and test new things and trends out.