Playboy Poll: Napster Users Buy CD's

Here is a little blurb Playboy is circulating on PR Newswire that we found interesting. They conducted a poll of Napster users whose end result supports the research done by Jupiter Communications that found downloading digital music stimulates people to buy CD's.

The music industry put out an opposite report - given as evidence in the Napster trial - saying Napster was responsible for devastatingly lower CD sales in record stores within a short distance from college campuses.

The report, a poll taken not of buyers but of record store owners, had a flaw though. It didn't consider the impact of online sales of CD's through sites like Amazon and CD Now, also popular with college kids.

No doubt there will be a slew of polls coming from every such service in the country regarding this matter and that's good. Hopefully, it will clarify these contradicting results. -- Editor

CHICAGO, Aug 17, 2000 /PRNewswire via COMTEX/ -- As the ongoing battle between Napster and its opponents pervades the U.S. Judicial system, a recent Playboy pulse poll finds that individuals who download music free from websites such as Napster.com and MP3.com continue to buy music.

More than two-thirds (67%) of respondents report that they purchase the same amount of music and 20% say they purchase more CDs now that they are downloading music free from the Internet.

Overall, 69% typically purchase CDs at least once a month and have averaged purchasing 16 CDs in the last six months. 68% of respondents under the age of 35 and 37% over 35 have downloaded Internet music in the past six months. Music seekers visit Napster.com (61%) and MP3.com (54%) most frequently in their quest for downloads.


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