iPod Playlist

By Richard Menta 7/30/06

What's on your iPod playlist? Well, there are probably a dozen playlists on my portable, and that portable is not always an iPod. I have a Nomad playlist, a Rio playlist, an Archos playlist....you get the idea. But these days any activity dealing with digital audio gets the iPod moniker thrust upon it, fair or not. This is the type of branding that every marketing professional drools over.

I do agree on one thing about the playlist. It does reveal a bit about your soul and who you are. This is not meant to be some sort of personality psychobabble. Rather, it validates a belief I have that the average consumer is not indifferent to variety.

The 30GB iPod Video is available on Amazon

Several years back the average person only bought six CDs a year. That meant that unless some of those CDs were compilation albums, the average consumer limited themselves to the music of only six artists a year when it came down to actually make a purchase. As the average consumer listens to far more than six artists a year via other sources like radio, I recognized back in 2001 that there was a tremendous opportunity for digital singles here to address pent up consumer demand. A mechanism to more affordably expand the variety of artists and music styles purchased by the average CD buyer, who is now down to five CDs a year, but might hold over 1000 digital singles on his or her iPod. Of course, the major labels mostly missed this opportunity for numerous reasons. Opportunity cost is a bitch.

Maybe there is limited variety in the brand of the portable device most of us actually possess, but our music tastes are expanding. My tastes certainly have, though even years back I was frustrated with FM radio's tightly targeted playlists. I was bored with classic rock as a teenager, yet that's all many of my non-iPod toting friends still listen to.

What's on your iPod playlist? It's a valid cultural question, not a silly reflection of early millenium kitsch. For me my iPod playlist illustrates an evolution in my music tastes. More important, such music is more accessible to me thanks to artist websites, MySpace, Net radio, the playlists that fans post, and other Internet distribution/introduction mechanisms.

The four big record labels continue to cry about lost CD sales, but the independent labels are selling more CDs than ever. Apple proved you could sell a billion dollars worth of digital music downloads, despite the fact that free file sharing is huge and continues to grow. There is a shift in the market - it began even before Napster appeared - and those artists and labels that can best adjust to it will do thrive not suffer. Fans touting their favorites on the Web is just one of several burgeoning means to offer balance for those artists who can't get visibility through traditional ways.

So, what's on my iPod Playlist? Every once in a while I'll post a short list of what I am listening to, an eclectic and not always contemporary taste you will find. The first playlist is below. When available, I will link to the tune on YouTube so readers can hear the entire song.

iPod Playlist July 30, 2006

Jennifer Glass Lost Here Little Shout A brilliant performance from an exceptional new album. Glass' voice soars at the end of this song and she's a new favorite thanks to a site that streams the full tracks from her CD.
The Wonderstuff Escape from Rubbish Island Escape from Rubbish Island Caught the opening night of their tour at the Stone Pony in Asbury Park, NJ.
Fat Boy Slim Put it Back Together Palookaville A visit back to his Housemartins roots
Mark Lanegan Like Little Willie John Bubblegum Points if you know who the great Little Willie John is.
Tangle Eye Rosie Alan Lomax's Southern Journey Remixed Modern remix of songs Alan Lomax recorded between 1947 and 1960. Rosie rocks! Especially the lead vocalist who is still anonymous to me.
Toshi Reagon Didn't I Tell You Have You Heard  
The Ponys Fall Inn Laced With Romance  
Predator Dub Assassin Knowledge The Predator Dub Assassins Reggae roots group is the best unsigned band on the Jersey Shore right now.

More iPod Playlists
iPod Playlist - 6/16/07
iPod Playlist - 4/16/07
iPod Playlist
- 1/4/07
iPod Playlist
- 9/27/06
iPod Playlist - 8/5/06
iPod Playlist - 7/30/06

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