Creative Tries to Redefine the Word Podcast...Sort of

By Richard Menta 1/10/06

OK, this one is kinda cute and coming our way via BetaNews. It seems that the folks at Creative Technologies, early MP3 player maker extrordinaire, don't like the word podcast. The reasons are obvious, the word is a merging of iPod and broadcast serving as yet another brand ad for their biggest competitor.

So what do the marketing folks at Creative do? Well first they open up their own portal that converges the myriad of podcasts on the Net and name the site ZenCast.com. OK, no big deal, but then it gets quite interesting as one reads the PR speak on the home page. That's where Creative gets creative when they define the meaning of the word podcast, or should we say re-define.


The 30GB iPod Video is available on Amazon

On the ZenCast site it says" Podcasts, short for Personal On Demand broadCast, are audio files you can download into any MP3 player or computer.

Ummm...yeah.

Keep an eye on the Podcast listing on Wikipedia. I bet you a couple on anonymous posts are on the way to, you know, keep things accurate.

Other MP3 stories:
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Politics, Reduced Revenues, and the Record Industry

 


The 30GB iPod Video is available on Amazon

 

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