Consumer Online Content Spending Grows 16% in US

By Jon Newton 11/03/05

Consumer spending for online content in the US grew to $987 million in the first half of 2005, an increase of 15.7% over the same period last year, and for the first time, quarterly content sales topped half a billion dollars in Q2 of 2005, says a report.

Entertainment/Lifestyles overtook Personals/Dating to become the leading paid content category, with consumers spending $264.8 million on it in the first half of 2005, says the Online Publishers Association (OPA).


Jon Newton

"Personals/Dating grew to $245.2 million in the first half of 2005, while Business/Investment content remained in third place with spending at $159.1 million."

Games and Personal Growth were also up significantly, by 22.5% and 19.4%, respectively, says the OPA, adding:

"Single-purchase sales in the Entertainment/Lifestyles category, alone, accounted for $114.9 million in revenue in the first half of 2005.

"Out of a total U.S. online population of 171.0 million in the second quarter of 2005, 19.4 million paid for online content, up 15.6 percent from the 16.8 million who paid for content online in Q2 2004. The 15.6 percent growth in paid-content consumers in Q2 2005 over Q2 2004 is substantially greater than the growth of the U.S. Internet population during the same time period (11.9 percent)."

 

Jon Newton is the editor of p2pnet.net and is a regular contributer to MP3 Newswire. Jon's site is devoted to the politics of digital music and his insights as well as those of his co-writers can be read there. We urge you to explore it.

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