iTunes Sells 1 Million Video Files

By Richard Menta 9/31/05

Apple released a press release today to announce that they have already hit the one million mark in video sales, 19 days after making them first available online through iTunes. Considering that the selection of current TV programs and music videos is very limited at this early stage it is fair to say that the initial results of this experiment are strong. They certainly seem to have surpassed the expectations of many pundits.

It is still early though, but these results should advance Apple's negotiations with other production houses to make more shows available on the service. Two million dollars generated in a little over two weeks is a pretty respectable return, one that TV producers and the record labels will find hard to ignore, particularly the latter who are now receiving revenue from what was originally created to be given away.


The 4GB iPod Nano is available on Amazon

"Selling 1 million videos in less than 20 days strongly suggests there is a market for legal video downloads," said Apple Chief Executive Officer Steve Jobs in a statement. "Our next challenge is to broaden our content offerings, so that customers can enjoy watching more videos on their computers and new iPods."

According to Apple, episodes of Lost and Desparate Housewives were among the big sellers. Videos by Michael Jackson, Kanye West and Fatboy Slim lead among music. Pixar clips “For the Birds” and “Boundin’” also sold well.

Apple does not detail what percentage of revenues came from the hour-long TV programs sold on iTunes and what came from song-length videos and Pixar shorts. All sell for the same $1.99, but the suspicion is that most sales will come from where the most value is, which is with the TV shows.

But if music videos do prove to be strong sellers (and continue to remain strong) it adds a new dimension to the Apple/Record Biz relations, which have turned acrimonious over the last few months.

Added Jobs “Our next challenge is to broaden our content offerings, so that customers can enjoy watching more videos on their computers and new iPods.” This may include older television content from the golden age of television.

Other MP3 stories:
Can iTunes Resurrect Old Time TV?
Apple Portable Does Video. Notes.


The 4GB iPod Nano is available on Amazon

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