Nareos Introduces PeerReach

By Jon Newton 11/28/05

There's a newcomer to the growing list of companies aiming to take advantage of online music and p2p. From Israel's Nareos, it's called PeerReach and it was officially launched today, the company told p2pnet in a press release.

And it, too, will be looking for $1 for each lossy download.

"Due to a growing number of lawsuits there is increasing pressure for the legalization of music downloads on P2P networks," says Nareos. "The digital libraries will be available for legal download on PeerReach over the next few weeks."


Jon Newton

Of course, there's absolutely nothing illegal about downloading music from any or all of the p2p networks. Problems arise only when the Organized Music cartel claims certain files hold their copyrights and in this respect, OM's RIAA (Recording Industry Association of America) has so far issued some 16,000 subpoenas to Americans, including young children. But to date, not one of the 16,000 has ever appeared in a court and consequently, not one of them has been found guilty of anything.

Now, with the appearance of PeerReach, "the errant surfer is now presented with an opportunity to clear his conscience and embark on a righteous path, perhaps despite his initial dalliance with the free, peer-to-peer sharing network," says a story in Haaretz.

So far, there's no web site: only promo blurb.

"Three young former computer students founded the company: Lazovsky, Jhanna Proger-Lazovsky and Alexander Zaidelson," says Haaretz. "They found private investors who invested a few million dollars - and went to work." Nareos technology, "prompts legal files to appear before the illegal files do in response to a search".

Does that mean 'illegal' files appear as well? - we asked Nareos spokeswoman Caroline Cohen.

"The system operates on all p2p networks - and if you request a song from an artist who distributes music through them (suggest 'Lady Sovereign as a request) then Nareos high-jacks the top of the download list (perhaps the first 10 files or so) - leaving users to search further down the list for an illegal download," she told p2pnet.

What about DRM?

"As PeerReach is extremely fast, virus free, DRM protected and of a high quality - and as people logically click on the first files in a download list - it's a system that encourages people to pay for the music."

Data supplied by Nareos, "will not only reflect songs that the company distributes - it will document everything that is happening on file-sharing networks," says Haaretz.

What does that mean, exactly? – we wondered. What kind of data did Nareos collect and how is it collected? Where are the data stored and by whom, and under what circumstances can it be accessed?

This is "under development," Cohen responded, "but Nareos are working towards a system that can analyze all traffic across p2p networks."

p2net also asked if the company had, or was looking for, deals with the labels and if so, which ones?

"At present - Nareos have distribution deals with DRA, CDBaby, INgrooves, Bonzai music, Blue Canoe Records and ToCo International and Blue Flame Records," she said. "Any other recording label contracts under development are confidential at present".

 

Jon Newton is the editor of p2pnet.net and is a regular contributer to MP3 Newswire. Jon's site is devoted to the politics of digital music and his insights as well as those of his co-writers can be read there. We urge you to explore it.

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Bush Administration to Sony: It's your intellectual property -- it's not your computer.
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