NFL Targets MP3 Players

By Richard Menta 1/20/05

With the rise in podcasting and the adoption of digital music portables into the mainstream the NFL has decided there is a market there for them. The National Football League has struck a deal with to to sell audio coverage of the playoffs and future games.

These audio broadcasts will be MP3 compatible and include this year's Super Bowl. Consumers can purchase the entire games or just selected highlights

"We're excited to offer our fans a new way to experience NFL programming," Chris Russo, NFL's senior vice president of new media and publishing, said in a statement.

Richard Menta

Four minutes of highlights for last weeks Jets v. Steelers game are already available for $0.95. Complete games are very expensive though, selling for $10.

But then you can just video tape the games for free on TV.

Other MP3 stories:
iPod Shuffle Sells Out
The Digital Media Winners of 2004
The Digital Media Losers of 2004

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